Rosaleen H. Chou

Intellectual property counselor Rosaleen Chou focuses her practice on brand protection and strategy. She represents a wide variety of domestic, multi-national and foreign-owned businesses across a broad array of industries. Her experience ranges from computer software and hardware, consumer electronics, social media, virtual reality, entertainment, fashion and apparel; to cosmetics, professional and college sports, advertising, food and beverage, wine and spirits; to financial services, telecommunications, energy, biotech, healthcare, engineering, and publishing.

Rosaleen has managed extensive global trademark portfolios across 200+ countries. She advises on domestic and international clearance and prosecution, as well as devises trademark filing programs and strategies focused on protecting and strengthening her client’s brand. Skilled at auditing and identifying key growth areas, Rosaleen designs IP portfolios that align with each client’s distinct business goals.

Notably, Rosaleen spearheads global policing and enforcement programs that protect her client’s IP rights against infringement and dilution while furthering their business agenda and safeguarding competitive advantage. This includes multi-country opposition and infringement actions, domain name disputes and UDRP proceedings, TTAB opposition and cancellation proceedings, customs enforcement, and online marketplace and social media brand protection.

Rosaleen also worked in-house at Facebook as a full-time secondee, where she managed and developed trademark and copyright portfolios for Facebook, Instagram, Oculus, and WhatsApp. Moreover, she developed brand guidelines and managed brand licensing of these properties. As a result, Rosaleen truly understands the challenges her clients face when running their businesses and knows how to work directly with her clients’ business contacts to make their lives easier.

In addition, Rosaleen has managed high-profile company rebranding projects and was invited on numerous occasions to present to the C-Suite and Board of Directors of her clients. A devout team player and dedicated client partner, Rosaleen is personally committed to understanding her client’s products, services, operations, and long- and short-term commercial objectives.

With clients that range from Fortune 50 to smaller, fast-growth companies, Rosaleen is a tech savvy advisor who anticipates and adapts to the changing needs of those she serves and knows how to communicate effectively and efficiently. While seeking to minimize costs and maximize ROI, Rosaleen consistently delivers personalized and attentive client service and practical legal solutions that reflect each client’s unique market position and commercial agenda.

Prior to joining Knobbe Martens, Rosaleen practiced in the trademark and copyright group of an international Am Law 100 firm.